All posts by Whitney Hahn

What makes a good Welcome Video?


Introducing yourself on a web page doesn’t have to be painful or boring.

We work with a lot of business owners and leaders who want to introduce themselves, their products and services on their website. It is a wonderful way to start to build a relationship with a prospect, since they can hear you and see you, and notice how you walk and talk and chew gum at the same time.

One of the first questions we get asked is, “What do I say?” Here are some suggestions on writing a very strong, authentic introduction. (more…)

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Vimeo vs. YouTube – Key Differences Between Two Top Video Channels


“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We heard the same basic question a few times recently from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be for a film student or a casual user who just wants to share vacation videos with friends.

The main differences between these two top video sharing sites come down to content control and purposes of use.

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Honoring Ebola health workers in Africa Cup PSA

Digital Bard creates video airing in international soccer tournament.

The 30th edition of the Africa Cup of Nations, underway now in Equatorial Guinea, almost didn’t happen. The highly anticipated international soccer tournament was initially scheduled to be hosted by Morocco, but amid fears of the Ebola virus epidemic in West Africa, Morocco refused to host the tournament during the scheduled dates. (more…)

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Is video conferencing replacing face to face visits?

“How often do you fly to see a client or make a pitch, and are you using video conferencing and similar technologies in any way?” Is technology actually helping us, or are we creating more distance and confusion? Please leave your thoughts in the comments section.

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How to have uncover more business during exploratory meetings


While setting and sharing a meeting agenda once business is won is quite common and an expected part of the transaction, setting and sharing an agenda for an exploratory meeting is far less common, and I am here to challenge that notion.

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Is someone stealing your good ideas?

Laura writes: “I am wondering what your thoughts are when a friend/competitor starts to mimic the thinContact Digital Bard – While You Were Out messagegs you’re doing? It’s flattering yet frustrating. Do I let it roll off my shoulder or say something?”

Yes, I’ve had that happen before, too. MORE…

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What to include in a Profile Video

Profile videos give viewers insight into what makes your company unique among its competitors, starting with the intellectual capital and personalities involved. We’ve found you can develop a really good profile video by answering just four basic questions.

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Advertising during the Olympics – Boom or Bust?

Brainstorm Comics Commercial thumbnail

Lindsey writes: “I was wondering if you knew anything about television sponsorships and if you thought they were worth the investment.” I’m so glad you asked, Lindsey. Like so many advertising opportunities, ROI on television sponsorships depends on a lot of parameters, which are explained here.

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