Latest News

What makes a good Welcome Video?

What makes a good Welcome Video?

Introducing yourself on a web page doesn’t have to be painful or boring. We work with a lot of business owners and leaders who want to introduce themselves, their products and services on their website. It is a wonderful way to start to build a relationship with a prospect, since they can hear you and see you, and notice how you walk and talk and chew gum at the same time. One of the first questions we get asked is, “What do I say?” Here are some suggestions on writing a very strong, authentic introduction. Start with an intriguing comment, right off the bat. You have to let a visitor know you understand them – their needs, pains, problems – before they’ll give you one more nanosecond to talk about yourself. When you DO talk about yourself, resist the urge to make it a laundry list of how amazing you are. Credentials, education, member of this and that, years in business, bragging...

Say hello to some new faces

Say hello to some new faces

Digital Bard is happy to welcome (from the left) Stacey Parry France, Chris Kennedy and Heather Akers to the team. They bring with them the skills and creativity to increase our effectiveness in providing video and animation projects that help our clients grow, train, increase sales and much more.

Honoring Ebola health workers in Africa Cup PSA

Honoring Ebola health workers in Africa Cup PSA

Digital Bard creates video airing in international soccer tournament The 30th edition of the Africa Cup of Nations, underway now in Equatorial Guinea, almost didn’t happen. The highly anticipated international soccer tournament was initially scheduled to be hosted by Morocco, but amid fears of the Ebola virus epidemic in West Africa, Morocco refused to host the tournament during the scheduled dates. Cup organizers refused to reschedule, so a new host country was selected. The nation of Equatorial Guinea (EG) stepped forward to host, and had facilities ready since they had just done so in 2012. Even though Equatorial Guinea has had very limited exposure to the virus, concerns were still high. That’s where we come in. East West Communications, who we had worked with in 2014 for a branding film for EG, hired us to create a 60 second TV broadcast PSA. The video acknowledges the many contributions of the health workers and organizations who have responded to the crisis. The tone is compassionate yet hopeful,...

Breaking Through a Creative Block

Angela Ashbaugh

What I taught – and learned from – middle schoolers I love the freedom and immense opportunities that come with starting a new project.  The possibilities are endless.  And then, on the other hand, it can be overwhelming – where in the world do you begin?  Have you explored the concept far enough? When has an idea or concept been pushed too far? How do you hone down your ideas?  It can be a fun yet exasperating experience, first trying to draw inspiration from anything and everything to get started, and then to focus and filter your creative choices down to just the right idea. I had the privilege to talk to some up and coming artists within the Ballenger Creek Middle School art program this month and it blew me away to see all of the talent within this new generation. Their creativity and love for the arts was contagious and made for a great Friday to spend...

“On the couch” with Worx Graphic Design

“On the couch” with Worx Graphic Design

Smart positioning aligns Worx Graphic Design with the very people they want as clients, through videos, social media and gutsy. Read More...

Creative Community Service: On the AAF Board of Directors

Greater Frederick is full of talent and inspiration This year, I joined the board of the American Advertising Federation – Greater Frederick (AAF-GF). If you don’t already know about them, this organization celebrates and promotes the many facets of advertising. The AAF-GF is comprised of a multitude of creatives including graphic designers, web developers, people in the print, video, and broadcast industries – all sorts of innovative people. I’ve been a member of this organization for a couple of years now and it’s been a wonderful way to stay in touch and be a part of what is happening within the creative community. They have themed networking events as well as inspiring and educational talks. As part of the Digital Bard team, I’ve had the pleasure to help create videos for the yearly American Advertising Awards (previously known as the ADDY’s). Each year is really different with themes like Alice in Wonderland, the board game CLUE, and even an...

Page 1 of 14123»