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“On the couch” with Worx Graphic Design

“On the couch” with Worx Graphic Design

Smart positioning aligns Worx Graphic Design with the very people they want as clients, through videos, social media and gutsy. Read More...

Creative Community Service: On the AAF Board of Directors

Greater Frederick is full of talent and inspiration This year, I joined the board of the American Advertising Federation – Greater Frederick (AAF-GF). If you don’t already know about them, this organization celebrates and promotes the many facets of advertising. The AAF-GF is comprised of a multitude of creatives including graphic designers, web developers, people in the print, video, and broadcast industries – all sorts of innovative people. I’ve been a member of this organization for a couple of years now and it’s been a wonderful way to stay in touch and be a part of what is happening within the creative community. They have themed networking events as well as inspiring and educational talks. As part of the Digital Bard team, I’ve had the pleasure to help create videos for the yearly American Advertising Awards (previously known as the ADDY’s). Each year is really different with themes like Alice in Wonderland, the board game CLUE, and even an...

Wanted: Video Editor/Post-Production Specialist

Wanted: Video Editor/Post-Production Specialist

We're looking for a strong creative professional with 1 or more years of experience in video editing to blend and grow with our core group of production geeks. You'll enjoy a supportive work environment in vibrant downtown Frederick, a diverse project menu and the chance to contribute to the direction of each campaign.

Know your .jpg from your CMYK – a brief guide to design terms

graphics terms tag cloud

Simplify your multimedia life by understanding some of the lingo You have all of your brand elements in place – the logo’s designed, color and font palette’s have been determined, extra graphic elements are created, and your website is live. Then you work out your integrated marketing campaign. You know you’ll be using social media and you’ll probably have some print collateral as well for flyers, postcards and letterheads and such. Then you add video to the mix. Well, believe it or not, you may find that your web developer may be asking for one kind of file, while your printer wants another, and then what about video? That can be a whole other story. Don’t panic, you can learn this. There are a few main factors that you have to consider and we’ll work out the differences together. 1. Color mode 2. Dimensions and dpi 3. File format Let’s start with color. There are three main color modes...

Is video conferencing replacing face to face visits?

“How often do you fly to see a client or make a pitch, and are you using video conferencing and similar technologies in any way?” Is technology actually helping us, or are we creating more distance and confusion? Please leave your thoughts in the comments section.

Preparing for the unexpected when shooting video abroad

Mini-documentary brings big production challenges I had the opportunity to travel to Africa’s west coast in May to create a 10-minute video documenting the rapid transformation taking place in the small sub-Saharan country of Equatorial Guinea. The crew spent two weeks shooting 20 interviews of local business, government, and biodiversity experts, along with capturing a wide variety of video and stills of the country. The final video turned out absolutely great. However, none of it would have been possible without making the necessary preparations prior to traveling to this exotic location. There were many things to consider prior to travel. From the AC power converters to the vaccinations and medications, we had to be overly cautious and prepared for the expected and unexpected obstacles. What happens if a microphone breaks or a battery charger gets lost? What happens if a hard drive unexpectedly crashes or an entire bag gets stolen? After all, we can’t simply order something online or...

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