Advertising for TV, web and mobile devices
More and more Americans are “consuming” media in many different ways. With Digital Bard Video. Web. Marketing., your message is consistent across whatever platforms you are using. Commercials for television, commercials for websites, commercials for social media sites or commercials for your favorite mobile device can all have the same voice, style and power.
How long should the commercial be?
Most commercials for television (either broadcast TV or cable) are 15 or 30 seconds long. Commercials for the web have fewer strict time limits, but research has shown that shorter videos get watched more than longer videos.
The rule of thumb for web videos is that “cold” leads or viewers who are not yet in love with and involved with your brand, you should keep the video to less than 90 seconds. “Warm” leads or for viewers who are invested in the information you have to offer will watch longer, perhaps up to 3 minutes. Only viewers who are hot for your information will watch a video longer than 3 minutes.
We’ll will work with you to prepare a creative script, schedule your locations and talent, record, edit, polish and distribute your commercial. Save time and frustration by letting us upload your approved videos to YouTube and Facebook for you, and fast-track your video SEO results.
Our team has over 20 years of experience in television production, 2D and 3D animation, radio, film, illustration, graphics design, marketing, voice-overs and as on-camera talent. Watch the video to learn more about the steps we follow to explore, visualize, make, distribute and evaluate your video marketing.