Let product demo videos show the benefits of a purchase
Creating a product demo video for your prospects and customers can help them understand the product and make an educated buying decision. After all, 57% of consumers say that watching product videos gives them more confidence in their decision to proceed with the purchase online (MediaPost, 2013).
Excite, interest and awe your clients via product demos that showcase your products and demonstrate how they work, why the clients will love them and how they are missing out by not using these products.
Creating a product demo for your clients can help your customers understand the product and make an educated buying decision. After all, a visitor who watches a product video is 85% more likely to make a purchase than if they hadn’t (Internet Retailer, April 2010).
A product demo educates a prospect about the features and benefits of your product, shows them how to use it properly, why is it different from a competitor’s model, and helps them make a purchasing decision. Research also shows it increases customer satisfaction and decreases returns after the sale.
From copy development to completion, we infuse each product demo video with a keen awareness of the sales process and how to increase conversions. Digital Bard can create product demos to:
- showcase on your website product page,
- mail out with marketing packages,
- loop at a tradeshow or your showroom,
- embed in a PowerPoint or Keynote file,
- load to a salesman’s iPad for appointments and networking, or
- project at a sales presentation.
Our team has over 30 years of experience in television production, 2D and 3D animation, radio, film, illustration, graphics design, marketing, voice-overs and as on-camera talent. Watch the video to learn more about the steps we follow to explore, visualize, make, distribute and evaluate your video marketing.