Author: Chris Kennedy

Museums are captivating guests with videos, before, during and after a visit.

In this digital age of constantly connected cell phones and media streams, it can be hard for museums to capture the attention of potential visitors, especially young children. That is why video and interactivity are becoming essentials for many museums. Here are several ideas you can use to market your museum better and increase guest engagement.

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you've probably noticed that posts with visuals are at least as common as text-only posts. That's because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Stories from risk-takers strengthen the bond between firm and target audience

Since January 2014, Digital Bard has been working with Worx Graphic Design to present The Green Couch Project, a series of videos where entrepreneurs share their passions, their fears, the obstacles they've faced and much more. What started as a passion project for Worx owner Laura Wallace has now grown to include audio podcasts, social media engagement and even a live event in January of this year.

New contractor intake just became a whole lot easier for Rapid Response

Rapid Response, a professional courier service in Laurel, MD, had a problem. They were spending a lot of time with new applicants, explaining the same information over and over. By creating a 12 minute video that professionally and consistently provides contractors with essential details, they've recovered several hours of administrative time each week while increasing the quality of applicants.

How the Frederick County Chamber of Commerce produces targeted, coordinated content.

Early this year, the Frederick County Chamber of Commerce desired an effective and efficient way to provide value to the members (and business community at large). After experimenting on their own with an interview based web series, they understood that the core idea was sound, but a more strategic approach would be needed in order to really impact the membership. Digital Bard to the rescue!