3 Make or Break Tips for Social Cause Marketing Videos

Research-proven strategies for getting the most out of your fund-raising video

Would you build a house without blueprints? Then don’t plan anything til you hear these facts.

Use these three research-proven tactics in your next social cause video to reach your campaign’s full potential.

DBU: 3 Tips for Social Cause Marketing

Are you in charge of fund raising or friend-raising at a non-profit organization? Then you’ve probably toyed with the use of video in meeting your goals. But there’s a big gap between what research shows is effective and what many of you are doing.

In this episode of Digital Bard University, I’ll show you the evidence so you can make your next video appeal powerful.

There is so much noise in our daily lives that it’s hard to break through with an appeal.

Getting someone’s attention today’s society is a lot like fishing- it’s half science and half art. The right combination of bait can bring you a huge haul of supporters. By knowing which emotions are the most persuasive and combining that with strong narrative and visual treatment that connects with the emotions of your viewer, you’ll be able to land whales instead of minnows in no time.

Social cause marketing scholars agree on a few points:

1. First, set the mood. Set the mood with music and by showing the facial expressions that represent the emotion you want the audience to feel. Many scholars agree that this duo is a powerful combination.

2. Secondly, show, don’t tell. A strong narrative structure has been shown to be very effective in a visually-based social cause marketing campaign. Don’t narrate, instead, show a story.

3. Third, make ‘em feel empathetic. Emotions, especially empathy and nostalgia, have been shown to be the most influential emotions in this particular genre of advertising. Allow the viewer to see themselves in this particular situation: use Point-of-View style imagery – and they’ll start to feel themselves in the situation. And from there, they want to get involved to help (themselves).

Do your own research – watch a few social cause marketing videos and see which ones you connect with. Notice when you are inclined to take action (through volunteering, donating or advocating) and when you don’t.

Then, put these three powerful tips to work for your next non-profit marketing video. Let us know how it works and what kind of results you had, and you could be featured in an upcoming Digital Bard University episode.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Related Posts:

Three Best Types of Marketing Videos

The Best Types Of Marketing Videos In 2019

Businesses succeed with three most popular types of marketing videos. Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too. Marketers that incorporate videos increase revenue almost 50

Read More »
bored businessman

Four Ways Confusion Ruins Your Explainer Videos

Simple and clear explainer videos increase conversion rates. Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be

Read More »
Improve your YouTube game!

This 18-page guide offers strategic guidance to help you create a solid visual brand identity and take advantage of SEO customization available within your YouTube channel. Using YouTube’s built-in features, you can optimize your videos to increase your brand visibility and become a customer magnet.

The sub-sections will take you step-by-step through YouTube’s features until you end up with a spectacular and uniquely branded YouTube channel.

Download the free guide now!

RSS Zesty Marketing Podcast
  • The National Aquarium in Baltimore dives into a mission-driven campaign.
  • Destination Innovate argues for smarter, more personal integrated marketing.