Blog

Let go of the myths, get social with recruits and market "values first" to bring in qualified employees every year.

Austin Meyermann of TalentCMO is a serial entrepreneur, problem solver and all-around smart guy graduate of Cornell University. His latest baby is Talent CMO, a recruitment marketing partner that works with companies to deliver a continuous pipeline of top talent through the application of marketing strategies. In our Zesty Marketing Podcast (episode 3), managing partner Whitney Hahn talks with Austin about ways that recruiters in leisure and recreation can improve results for the seemingly endless task of recruiting for seasonal jobs. We find that when you think about more like other marketing initiatives you are probably working on, you'll have more success.

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Using music and video effects to quickly set the tone

We recently produced a participant demo video for BANG Workout — a fierce fitness group that features hip hop, funk and dance music. Amanda Strand, co-creator of BANG Workout, has been a frequent guest and trainer on TV shows like Good Morning Washington and needed a way to showcase exactly what BANG is.  

Suggested questions for finding your next great video production partner.

Last week, I was on the phone with a potential client who shared that they've never created a video before. Quite openly, she asked, "What should I be asking?" I think it is a really self-aware thing to ask, and here are five critical questions to get you pointed in the right direction.

Get visual and modern with tricks that bring your next introduction to life with video.

You get asked a lot of silly questions when your extraordinarily colorful business card has a play button on it (when you’re in the business of video marketing, it’s par for the course). But when someone asked me “What, so can I play a video here on the card?” I didn’t find the question that ridiculous. Given the everyday use I’d have for a “video business card,” how do I accomplish the same thing with videos that I already have? Here are three ideas.