Blog

Let go of the myths, get social with recruits and market "values first" to bring in qualified employees every year.

Austin Meyermann of TalentCMO is a serial entrepreneur, problem solver and all-around smart guy graduate of Cornell University. His latest baby is Talent CMO, a recruitment marketing partner that works with companies to deliver a continuous pipeline of top talent through the application of marketing strategies. In our Zesty Marketing Podcast (episode 3), managing partner Whitney Hahn talks with Austin about ways that recruiters in leisure and recreation can improve results for the seemingly endless task of recruiting for seasonal jobs. We find that when you think about more like other marketing initiatives you are probably working on, you'll have more success.

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Using music and video effects to quickly set the tone

We recently produced a participant demo video for BANG Workout — a fierce fitness group that features hip hop, funk and dance music. Amanda Strand, co-creator of BANG Workout, has been a frequent guest and trainer on TV shows like Good Morning Washington and needed a way to showcase exactly what BANG is.  

Suggested questions for finding your next great video production partner.

Last week, I was on the phone with a potential client who shared that they've never created a video before. Quite openly, she asked, "What should I be asking?" I think it is a really self-aware thing to ask, and here are five critical questions to get you pointed in the right direction.

What to do when YouTube's "Suggested Videos" or "Up Next" may not be what you want your viewers to see.

From the mailbag: "I’ve been trying to filter the suggested videos that come up on the bottom right corner of our YouTube page/videos but haven’t had much success. Our competitors videos often show up in this column and we are trying to prevent that from happening. Is there anything you’re aware of that we can do to alter the results that come up in this column?"

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