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11 Feb

Posted at 10:36h in Tips and How-to's, Video Marketing Strategy by
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What to do when YouTube's "Suggested Videos" or "Up Next" may not be what you want your viewers to see.

From the mailbag: "I’ve been trying to filter the suggested videos that come up on the bottom right corner of our YouTube page/videos but haven’t had much success. Our competitors videos often show up in this column and we are trying to prevent that from happening. Is there anything you’re aware of that we can do to alter the results that come up in this column?"

25 Jan

Posted at 14:48h in Content Creation - Video Production by
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Say goodbye to boring email signature lines by adding a short video.

Video email signatures are the perfect digital equivalent to a business card,  and allow you a lot of flexibility in how you choose to express what it is that you do, where you do it, and what you’re trying to accomplish. Here are four reasons why you (almost) definitely need your very own, plus a few rules to follow to achieve the best results.

28 Oct

Posted at 09:57h in Latest News by
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Maryland Public Television (MPT) airs George B. Delaplaine, Jr.: A Peerless Legacy, Sunday, November 13 at 9:30 a.m.

Produced by Delaplaine Foundation in conjunction with Digital Bard, the 30-minute program traces the life and achievements of Frederick, Maryland native, communications industry pioneer, and philanthropist George B. Delaplaine, Jr. as told through interviews with colleagues, community leaders, family members, friends, and Delaplaine himself.

16 Sep

Posted at 20:41h in Video Ads and Promotion, Video Marketing Strategy by
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Small changes in your marketing conversion paths add up quickly.

While we don't create websites or manage email campaigns and social media posts for clients, we do touch those worlds often. We understand clearly how a marketing campaign video is typically shown on a website or social media property, and how the marketing conversion goal usually includes visiting a website. So if there is a disconnect somewhere along the path, even if we are not in control of that part, the conversion success of the video to the website or lead generation opt-in suffers. That makes us look bad, and we're really not down with that.

Here are four parts of your conversion path (or sales funnel, whichever term you prefer) that are worth a double check:

10 Aug

Posted at 17:27h in Latest News by
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Biographical documentary of Delaplaine Foundation, Inc., founder now available on XFINITY On Demand.

Delaplaine Foundation, Inc. has released a one hour biographical documentary on the life and times of its Founder/Chairman George B. Delaplaine, Jr., on Comcast’s XFINITY On Demand platform. The premiere of the project titled George B. Delaplaine, Jr.: A Peerless Legacy was presented by the Foundation in conjunction with Digital Bard Video Productions with a private community screening in March at the Delaplaine Visual Arts Center in Frederick.
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