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Say goodbye to boring email signature lines by adding a short video.

Video email signatures are the perfect digital equivalent to a business card,  and allow you a lot of flexibility in how you choose to express what it is that you do, where you do it, and what you’re trying to accomplish. Here are four reasons why you (almost) definitely need your very own, plus a few rules to follow to achieve the best results.

Maryland Public Television (MPT) airs George B. Delaplaine, Jr.: A Peerless Legacy, Sunday, November 13 at 9:30 a.m.

Produced by Delaplaine Foundation in conjunction with Digital Bard, the 30-minute program traces the life and achievements of Frederick, Maryland native, communications industry pioneer, and philanthropist George B. Delaplaine, Jr. as told through interviews with colleagues, community leaders, family members, friends, and Delaplaine himself.

Recruiting IT talent through video gains fans and awards

The "Work Where There's Room to Play" video received a Silver Award at International Economic Development Council's "Excellence in Economic Development Awards Ceremony."  This adds to the recognition the video already received in two previous competitions:

Small changes in your marketing conversion paths add up quickly.

While we don't create websites or manage email campaigns and social media posts for clients, we do touch those worlds often. We understand clearly how a marketing campaign video is typically shown on a website or social media property, and how the marketing conversion goal usually includes visiting a website. So if there is a disconnect somewhere along the path, even if we are not in control of that part, the conversion success of the video to the website or lead generation opt-in suffers. That makes us look bad, and we're really not down with that.

Here are four parts of your conversion path (or sales funnel, whichever term you prefer) that are worth a double check:

Biographical documentary of Delaplaine Foundation, Inc., founder now available on XFINITY On Demand.

Delaplaine Foundation, Inc. has released a one hour biographical documentary on the life and times of its Founder/Chairman George B. Delaplaine, Jr., on Comcast’s XFINITY On Demand platform. The premiere of the project titled George B. Delaplaine, Jr.: A Peerless Legacy was presented by the Foundation in conjunction with Digital Bard Video Productions with a private community screening in March at the Delaplaine Visual Arts Center in Frederick.

AAF-GF members team up with Leaders on Loan to produce new marketing materials

American Advertising Federation-Greater Frederick (AAF-GF) members Digital Bard introduces partnership between Leaders on Loan, a Frederick County Chamber of Commerce initiative, to help other nonprofits within the community.

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