Blog

Digital Bard Video seeks relationship builder to expand Sales Team

About this sales job: You’ll expand our client base through selective outreach to marketing directors and CEOs in our key industries of education, tourism, tech, manufacturing and professional services. You’ll find and close new opportunities, keep and grow existing relationships, and reactivate dormant clients.

Sandy Sponaugle of Platinum PR shares her experience with a video app that encourages you to "Explore the World Through Someone Else's Eyes."

In September, I did a 30-Day Periscope Challenge. In case you aren’t familiar, Periscope is a live streaming video app -- the latest “big thing” in social media. I spent the past month trying out this new medium by doing a live video stream daily, where I shared what goes on behind the scenes of running a PR company. (#PRBehindTheScenes)

Technical High School promotes open house with TV commercial.

We had the pleasure of working on another project with one of our clients, Dauphin County Technical School (DCTS) in Harrisburg, PA. In the past, we created an online video campaign for DCTS, (which can be seen here) showcasing all the different programs that the school has to offer. When the time came to promote an upcoming open house for students and families, they reached out to us to help them create a 30 second television commercial.

Optimize your video for the best user experience

Remember the days of MySpace? The page loads only to find Backstreet Boys or Blink 182 playing in the background and a stream of glittery stars trailing behind your cursor every time it moves. As great as that music can be some days (hits you right there in the nostalgic bone), it could be distracting when you’re actually trying to read the content on the page. Since then, the internet has changed tremendously and you now have so many more audio and playback options to choose from. So how do you decide when you should use the video’s audio and when not to, and what about auto play?

Extending the life and relevance of old or outdated videos

YouTube has just celebrated their 10 year anniversary and Vimeo has been around for over 11 years. Video has become a standard if you want to take your marketing to the next level. So if you caught the wave, you may find that you have videos from a few years ago or more.