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29 Jul

Posted at 15:14h in Content Creation - Video Production by
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Structured video set elevates a video tour to a strategic marketing toolkit.

When this state-of-the-art center launched the new website and opens its doors, they wanted guests to know what to expect, from the facility, to the staff, to their philosophy on personal defense. Four short videos captured the atmosphere and let the team educate potential guests in their own words.

14 Jul

Posted at 09:17h in Content Creation - Video Production, Video Marketing Strategy by
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Dauphin County educators use short videos to recruit new students.

Digital Bard worked with Dauphin County Technical School in Harrisburg, PA to produce a coordinated set of student recruitment videos. This student recruitment effort resulted in five live action videos, and 25 animated slide shows, each designed to serve a distinct purpose within the conversation. Here's how we planned and executed it.

26 Jun

Posted at 07:53h in Video Marketing Strategy by
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Stories from risk-takers strengthen the bond between firm and target audience

Since January 2014, Digital Bard has been working with Worx Graphic Design to present The Green Couch Project, a series of videos where entrepreneurs share their passions, their fears, the obstacles they've faced and much more. What started as a passion project for Worx owner Laura Wallace has now grown to include audio podcasts, social media engagement and even a live event in January of this year.

22 Jun

Posted at 16:05h in Content Creation - Video Production, Tips and How-to's by
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New contractor intake just became a whole lot easier for Rapid Response

Rapid Response, a professional courier service in Laurel, MD, had a problem. They were spending a lot of time with new applicants, explaining the same information over and over. By creating a 12 minute video that professionally and consistently provides contractors with essential details, they've recovered several hours of administrative time each week while increasing the quality of applicants.

18 Jun

Posted at 10:24h in Content Creation - Video Production, Video Marketing Strategy by
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How the Frederick County Chamber of Commerce produces targeted, coordinated content.

Early this year, the Frederick County Chamber of Commerce desired an effective and efficient way to provide value to the members (and business community at large). After experimenting on their own with an interview based web series, they understood that the core idea was sound, but a more strategic approach would be needed in order to really impact the membership. Digital Bard to the rescue!
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