20 May Giving a Product a Digital Facelift

Posted at 15:18h in Content Creation - Video Production by Digital Bard 0 Comments

0 Likes

Switched names becomes possible with motion tracking (and patience)

The Crowley Company in Frederick, MD offers archival equipment and services, making it possible to get those boxes of slides or cabinets overstuffed with files digitized and searchable with ease.

04 May Event video expands “Frederick Reads” audience

Posted at 14:06h in Content Creation - Video Production by Digital Bard 0 Comments

0 Likes

Video allows for remote and time-shifted viewing

Is your organization sponsoring a cool event? Is it the only thing happening in town that day? Is your entire target audience going to attend? Digital Bard can help you make your event accessible to a larger audience and give it a much longer shelf life!

22 Apr Digital Bard wins at 2015 American Advertising Awards

Posted at 14:15h in Content Creation - Video Production, Latest News by Digital Bard 0 Comments

0 Likes

Celebrating the Bee’s Knees in Advertising!

The American Advertising Federation - Greater Frederick (AAF-GF) is celebrating their 25th anniversary this year and so of course that means that this year’s Awards Ceremony had to be extra special! This year’s theme centered around the roaring 20’s and the prohibition era. We celebrated the art of advertising in an atmosphere of jazz, glitz, and a little underground speakeasy to keep out of sight from the coppers (let’s see, just how much 20’s slang I can use here).

10 Apr How defining buyer personas can help you deliver the right content to the right people. (Part 1 of 2)

Posted at 10:15h in Tips and How-to's, Video Marketing Strategy by Digital Bard 0 Comments

0 Likes

Are you hitting the mark with your audience?

Your website, print campaigns, social media marketing, videos, and podcasts all have an audience. But, is it the right audience?

10 Apr Explore 3 more powerful buyer persona types. (Part 2 of 2)

Posted at 09:40h in Tips and How-to's, Video Marketing Strategy by Digital Bard 0 Comments

0 Likes

Going beyond the client list means opening your mind to other stakeholders.

Sometimes, when considering buyer personas, we often get stuck in the “client” trap. We think that our target audience should always be someone who will “buy” from us. This thinking misses a huge opportunity.

13 Mar Creating immersive events with video

Posted at 14:04h in Content Creation - Video Production by Digital Bard 0 Comments

0 Likes

Motion graphics merge a WWII look with modern cyber security.

2014 ended in a bang with an immersive video project for Patriot Technologies. The ultimate goal for this video was to help create an overall, themed experience for a cyber-security conference. Combining heavy pre-planning and scripting, our green screen with strategic lighting, and a variety of post-production effects, we succeeded in creating a believable situation and environment to add new pizzazz to a software demonstration.

Blog

20 May Giving a Product a Digital Facelift

Switched names becomes possible with motion tracking (and patience)

04 May Event video expands “Frederick Reads” audience

Video allows for remote and time-shifted viewing

22 Apr Digital Bard wins at 2015 American Advertising Awards

Celebrating the Bee’s Knees in Advertising!

10 Apr How defining buyer personas can help you deliver the right content to the right people. (Part 1 of 2)

Are you hitting the mark with your audience?

10 Apr Explore 3 more powerful buyer persona types. (Part 2 of 2)

Going beyond the client list means opening your mind to other stakeholders.

13 Mar Creating immersive events with video

Motion graphics merge a WWII look with modern cyber security.