Event video expands “Frederick Reads” audience

Video allows for remote and time-shifted viewing

Is your organization sponsoring a cool event? Is it the only thing happening in town that day? Is your entire target audience going to attend? Digital Bard can help you make your event accessible to a larger audience and give it a much longer shelf life!

04 May, 2015

Digital Bard wins at 2015 American Advertising Awards

Celebrating the Bee’s Knees in Advertising!

The American Advertising Federation - Greater Frederick (AAF-GF) is celebrating their 25th anniversary this year and so of course that means that this year’s Awards Ceremony had to be extra special! This year’s theme centered around the roaring 20’s and the prohibition era. We celebrated the art of advertising in an atmosphere of jazz, glitz, and a little underground speakeasy to keep out of sight from the coppers (let’s see, just how much 20’s slang I can use here).

22 April, 2015

How defining buyer personas can help you deliver the right content to the right people. (Part 1 of 2)

Are you hitting the mark with your audience?

Your website, print campaigns, social media marketing, videos, and podcasts all have an audience. But, is it the right audience?

10 April, 2015

Explore 3 more powerful buyer persona types. (Part 2 of 2)

Going beyond the client list means opening your mind to other stakeholders.

Sometimes, when considering buyer personas, we often get stuck in the “client” trap. We think that our target audience should always be someone who will “buy” from us. This thinking misses a huge opportunity.

10 April, 2015

Creating immersive events with video

Motion graphics merge a WWII look with modern cyber security.

2014 ended in a bang with an immersive video project for Patriot Technologies. The ultimate goal for this video was to help create an overall, themed experience for a cyber-security conference. Combining heavy pre-planning and scripting, our green screen with strategic lighting, and a variety of post-production effects, we succeeded in creating a believable situation and environment to add new pizzazz to a software demonstration.

13 March, 2015

What makes a good Welcome Video?

Introducing yourself on a web page doesn't have to be painful or boring.

We work with a lot of business owners and leaders who want to introduce themselves, their products and services on their website. It is a wonderful way to start to build a relationship with a prospect, since they can hear you and see you, and notice how you walk and talk and chew gum at the same time. One of the first questions we get asked is, "What do I say?" Here are some suggestions on writing a very strong, authentic introduction.

05 March, 2015

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