Blog

Greater Frederick is full of talent and inspiration

This year, I joined the board of the American Advertising Federation – Greater Frederick (AAF-GF). If you don’t already know about them, this organization celebrates and promotes the many facets of advertising.

We're looking for a strong creative professional with 1 or more years of experience in video editing to blend and grow with our core group of production geeks. You'll enjoy a supportive work environment in vibrant downtown Frederick, a diverse project menu and the chance...

How business travel is changing with technology

[caption id="attachment_6139" align="alignleft" width="225"]Atlanta_6am Atlanta, 6 a.m.[/caption] I was at a business conference in Atlanta last week, and the attendees came from all over the US, Canada, and about four places across the world. It's a relatively small group for a conference, perhaps 60 people, and I find I am asking a number of guests the same question:  “How often do you fly to see a client or make a pitch, and are you using video conferencing and similar technologies in any way?” 

Mini-documentary brings big production challenges

Digital Bard team in Equatorial GuineaI had the opportunity to travel to Africa’s west coast in May to create a 10-minute video documenting the rapid transformation taking place in the small sub-Saharan country of Equatorial Guinea. The crew spent two weeks shooting 20 interviews of local business, government, and biodiversity experts, along with capturing a wide variety of video and stills of the country. The final video turned out absolutely great. However, none of it would have been possible without making the necessary preparations prior to traveling to this exotic location.

Six gentle questions that help you identify a need, and open more opportunities.

In my role as a marketing coach, I get to work with lots of business owners and departmental teams on topics that blur the lines between marketing and sales. Getting more results from exploratory (prospecting) meetings is one of them. 

Video Search Engine Optimization (vSEO) is an integral part of online marketing. Ever since Google (the largest search engine in the world) bought YouTube, we’ve seen a growing emphasis on how the use of online video effects your search rankings AND your sales conversions. Here...


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