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Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here's why they work and how to plan for your next sales hit. 

Incorporating your YouTube videos in your online strategy

YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions. We'll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.

People are catching onto the “buzz” about honey wine (mead) at the Middletown, MD meadery

Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects - bees! It’s a quirky, ancient drink produced by businesses like Orchid Cellar Meadery & Winery in Middletown, Md. Dan Kennedy is our podcast guest from Orchid Cellar, and he often describes the meadery and the mead he markets as “delightfully odd.” Orchid Cellar grows grapes and produces wine as well, but mead made from raw Maryland honey is the star of the show. As for marketing, Dan talks to us about how he uses some community partners, events, and appeals to history buffs and pop culture enthusiasts to get guests onboard the mead train. He’ll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs every year to produce their sweet and delicious mead.

The Chesapeake Bay-side campground creates lifelong brand ambassadors.

Imagine owning your own campsite for life. For campers at Buttonwood Beach RV Resort, they don’t have to imagine - they do! A bayside campground unlike any other, Buttonwood is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life. In this podcast, Deb will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up!

"People don't give to need, they give to success," and other tips for nonprofit video marketing strategy.

Recently, managing partner Whitney Hahn was featured on the Good People, Good Marketing Podcast, hosted by Adam Walker from Sideways8 Interactive. In this interview, Whitney gets up on her soapbox and talks about what's new, exciting, and wonderful in the world of video marketing, and how nonprofit organizations should use it to win people over and earn their donations. Hear what she says and how it could change your life and the way you market.

Targeting niche travelers with custom itineraries

Natalie Lauzon, the Business Development Manager for 50 Degrees North, is this week’s guest on the Zesty Marketing Podcast. 50 Degrees North is a tour operator based in Øyer, Norway with an office in Vancouver, Canada. They send travelers on adventures in the Scandinavian and Nordic countries. Natalie discusses how she and her team work with both industry and non-industry partners to create custom tours, and how 50 Degrees North offers unique travel experiences for niche groups of travelers like women-only tours of Scandinavia.