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Finding "One Thing" to brand your destination and attract more visitors

Have you ever wondered if there’s a secret to destination marketing that you may be missing? Well, according to Tom Merrick, there is -- and he has the answer! On this week’s Zesty Marketing Podcast, he shares with us what the secret is to make your destination stand out and attract more visitors. Tom is the Chief Creative Officer at Paradise Advertising and Marketing, an agency based in St. Petersburg, Florida. Tom has made a career out of helping destinations and other brands market themselves through what he refers to as their “One Thing” -- one word, phrase, or idea that your company stands for and filters all of your marketing messages through.

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary." They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe. In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

A little code can curb the crazy nonsense suggested on business videos.

From the Inbox: A client recently released a product demo we created with them and shared the demo link with resellers to help boost sales. The good news: Resellers were eager to use the video on their own websites, and did so. The bad news:

"I sent out our YouTube link with the video and some of our vendors are reposting, however, you’ll note at the end that there are a ton of other suggested videos showing up that have nothing to do with us. Is this something we can control?

There are images proven to attract more guests to tourist destinations.

No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations. Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!

Loudoun Economic Development shares 5 tips for bringing businesses and travelers to Northern Virginia.

When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It's home to vineyards, breweries, horse farms, and of course, a massive tech hotspot. Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!