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17 Oct

Posted at 14:24h in Content Creation - Video Production, Latest News by
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Triumph Over Adversity in Africa: The Story of Equatorial Guinea

On Friday, October 19th, 2018 at 7:00 AM, a new documentary called Triumph Over Adversity in Africa: The Story of Equatorial Guinea airs on the History Channel. Its release commemorates the 50th anniversary of Equatorial Guinea’s independence from Spain. The documentary shares the little-known story of the rollercoaster journey Equatorial Guinea took to become the stable African nation it is today. Digital Bard recently completed production on the documentary in partnership with East West Communications.

09 Oct

Posted at 05:00h in Marketing Podcast Insights by
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Norway promotes an eco-friendly travel destination with storytelling and audience retargeting

What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination. Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.

05 Oct

Posted at 10:52h in Video Ads and Promotion by
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Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.

25 Sep

Posted at 05:00h in Marketing Podcast Insights by
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Guerrilla marketing attracts guests to a start-up escape room

Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms. So how are you supposed to effectively and creatively market this new interactive form of entertainment while educating the public at the same time? Well, Chris Sparks has it all figured out. Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned business dabbles in what he calls “special unorthodox marketing” -- and it’s working! Surelocked In has been tremendously successful and has earned an impressive return on its start-up investment, all thanks to Chris and his family’s energetic and unique marketing tactics.

19 Sep

Posted at 13:59h in Content Creation - Video Production, Latest News by
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Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

11 Sep

Posted at 05:00h in Marketing Podcast Insights by
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Setting yourself up for success as an aspiring marketer

Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self-marketing, taking risks, and becoming a self-learner are vital for all those who are aspiring marketers, artists, or searching for a new job opportunity. On this week’s episode of the Zesty Marketing Podcast, Austin tell us how to brand and sell the best version of yourself to employers, build and strengthen your creative portfolio, and become a jack-of-all-trades marketer.
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