Blog

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

How an outdoor adventure company makes a splash with visual marketing.

With a new website launch this summer, Natasha Baihly of River & Trail Outfitters has her hands full. In this podcast episode, Natasha shares how she is using videos and photos on their website to show off the thrilling, visual experiences like whitewater rafting and tubing that River & Trail offers. We talk about why visual elements are so important in marketing attractions these days, and how to use videos across a variety of digital marketing platforms, including programmatic ad buys.

How vacations can improve your work performance and boost your marketing efforts

Vacation days are all that Katie Denis thinks about. Jealous, right? Well, she’s just as concerned with your vacation days as she is with her own. Katie is the Lead Researcher for Project: Time Off, a non-profit initiative of the U.S. Travel Association that strives to get us workaholic Americans to use more of our allotted vacation time. P:TO’s campaign is especially advantageous when marketing for travel, leisure, and destinations! This week’s episode delves into the importance of taking time off from work as both a benefit to yourself and your company. We'll also go into how planning your vacation days ahead of time will ensure you’re using them efficiently. And of course, we’ll talk about some of the ways you can use Project: Time Off’s campaign to market your destination or attraction.

A startup distillery markets itself through community partnerships and informative classes.

Braeden Bumpers is a proud craftsman of fine spirits and co-owner of McClintock Distilling Company, an 18-month-old startup that has itself on the radar of thousands of liquor enthusiasts. In this week’s episode, Braeden reveals how he fosters audience and community engagement through partnerships and social media (including Instagram contests -- hear how Catoctin Breeze Vineyard also uses these!), and how offering entertaining and informative distilling classes has increased his customer engagement and benefitted his business.

How a regional theme park cooperates with DMOs to attract and wow guests.

David West, Executive Director of Destination Marketing for Herschend Family Entertainment, talks guest research and the importance of developing co-operative relationships with DMOs for attraction marketing. To David, the appeal of the area is just as important as park ticket sales.

Winning over wine lovers with contests and Instagram

Adam Fizyta of Catoctin Breeze Vineyard, just north of Thurmont, Maryland, opens up about effective, low-cost ways to engage guests and consumers. Learn about his favorite approaches to using social media, plus how a video combined with a contest went a long way in promoting brand-awareness for the vineyard. And we’ll also talk about the power of polls.