Blog

"Lift Your Spirits" video series part of rebranding this Pennsylvania Valley region

In her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization's’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation. The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series "Lift Your Spirits."

Engaging content plus correct targeting gives animal preserve some WILD results!

We thought you'd enjoy seeing the snapshot of the recent video ad we produced and then promoted on Facebook for a client. It got outstanding results, about 6X the national average! Want to know how we did it?
To get a sense of how videos are incorporated into tourism websites (and in particular the homepage of said websites) I've visited 100 Official DMO websites and discovered 6 reasons why incorporating a homepage background video just makes sense.

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty.

Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade.

Keyword Tags Are Easier to Find and Implement Than You'd Imagine Building upon our previous post regarding YouTube SEO Tips and Tricks for Destination Marketing, it's probably important for us to quickly clarify what the process of implementing YouTube Video Keyword Tags looks like. The above...


Notice: Undefined variable: blog_query in /var/www/wp-content/themes/bridge/templates/blog-structure.php on line 236

Notice: Trying to get property 'query' of non-object in /var/www/wp-content/themes/bridge/templates/blog-structure.php on line 236