Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.
Four primary methods we recommend for organizing your playlists
Ideally you’ll be able to utilize a combination of all of the following, but you may see that one is superior for your page given the videos you have in your arsenal:
Think hashtags here. If your video was created as a part of a series, they’re more than likely organized in this manner. This is the most common method of playlist organization, and you can find plenty of examples of its use for businesses. Blendtec does a great job with this for their Will it Blend series.
By Interest Group
Consider the various departments you have, or your product or service offerings.
In addition to other methods of video organization, New Zealand Tourism has broken out their videos into several categories that obviously correlate to visitor’s they’re used to seeing. Categories include Sports, Water Activities, Wine & Dine Locations, Skiing, and LOTR Fandom. This is our favorite method, as it allows you to rope your YouTube account into other aspects of your marketing campaign that may be becoming more and more personalized.
There will more than likely be a corresponding page on your website where an embedded playlist like this would be relevant.
If you have multiple locations, this may be a great way to segment so your audiences are seeing content that is specifically relevant to them. For example, you may have an event that is only being held at a few of your locations so you can add these event-focused videos to just the relevant regions.
If you’re developing a narrow scope of content, but translating into several languages, this method will be your go-to. It’s not our favorite, but it may be the most necessary.
If you’d like to find out more about how you can get the most out of YouTube’s features, check out our YouTube Hacks for Business Guide online or download a pdf version!