Implementing YouTube Keyword Tags for Tourism/Destination Marketing Channels

Keyword Tags Are Easier to Find and Implement Than You’d Imagine

Building upon our previous post regarding YouTube SEO Tips and Tricks for Destination Marketing, it’s probably important for us to quickly clarify what the process of implementing YouTube Video Keyword Tags looks like. The above video is a quick overview of the process, but if you don’t have time to attend to it right now, a list might be helpful!

1. Identify whether or not your video already has tags.

If you’re not the primary manager of your channel, you may be unsure if the keyword tags have already been implemented or not. You may also not want to go through the trouble of acquainting yourself with the YouTube Creator Studio. If that’s the case, you’ll want to head to the YouTube video in question and right click. Once it appears, click the “View Page Source” button.

A whole bunch of HTML should appear. Go straight to where you need to go by clicking “CTRL + F” (or “Command + F” if you’re using a Mac) and typing in “Keywords”. Press enter. If you see the word “Keywords” highlighted and near the middle of your browser, you’re doing it right! If keyword tags have been implemented, they’ll be immediately following the first quote. If not, you’ll see “keywords“:”” on your screen.

2. If not, reference your existing keyword research document

Ideally you’ll have a keyword research document created by your inbound marketing consultants/PPC Consultant/SEO Master that has a list of keyword phrases that will be relevant to the buyer persona you’re hoping to reach with this video. Make sure to only pull from relevant keywords however – irrelevant terms may negatively affect your video’s performance.

3. I don’t have a keyword research document! What do I do?

It’s ok! Because until you’ve developed that you can borrow from someone else.

First, find a video that might be a competitor to yours. If your video is about “Planning a Beach Vacation in Pensacola Florida”, see if someone’s already created a similar video. If not, see if another DMO has created a similar, successful video. Once you’ve confirmed that the content is comparable to that of your new video, perform the steps we outlined in Step 1 to identify their Keyword Tags. If they’ve crafted their keywords well, this won’t be a plug and play situation – so make sure you update these keywords to be relevant, timely, and (obviously) geographically correct. There is a 500 character limit to keyword tags, so you most likely will have approximately 10-15 phrases that should come in handy. If you come up short – find another video, and continue your research until you’re happy with the end product!

4. I’ve got my keywords! Now what?

It’s time to upload them to your video! Don’t worry, this is the easy part. Once you’ve logged into your YouTube account, all you have to do is click on your Google/YouTube profile image, and then on the gear icon paired with the words “Creator Studio.” Once you’ve located the video in question (in the VIDEOS section near the middle of your screen), simply click on the “EDIT” button, and locate the text box labeled “Tags (e.g., albert einstein, flying pig, mashup)”, enter your text and give yourself a slow golf clap, because you’ve done it.

5. Am I done?

Sort of. Assuming you haven’t gone over your character limit, you have now set your video on the right course from a keyword tags persepctive. But the fun may not be over. If you manage a small-to-medium-sized DMO, there’s a chance that you won’t be driving ample traffic to your videos to warrant re-investigating your choice of keywords. But, if your videos are regularly getting tens-of-thousands of views, it is absolutely worthwhile to keep tabs on your video’s performance, and experiment with updating your keywords on a semi-regular basis. You’ll find that there are tools that help you make such alterations en masse, and simplify the process in several ways. Ultimately, your branding will change, your buyer personas will alter, and your high-quality video content will deserve to be updated every few months or so.

 

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