Generating interest for a product launch
The National Business Aviation Association was preparing to launch a digital app version of their print magazine, Business Aviation Insider. To generate interest and awareness of this new option, Digital Bard worked with them in partnership with Bates Creative to create a promo video. This magazine app was still-in-development meaning there was no live version to use for video content. Digital Bard used a combination of the app branding and representational graphics to create dynamic visuals while being general enough to stay accurate to the user interface. Every app continues to be updated with new features so it was important that the video’s visuals and user interactivity remained relevant.