advertising Tag

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

There are images proven to attract more guests to tourist destinations.

No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations. Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!

Loudoun Economic Development shares 5 tips for bringing businesses and travelers to Northern Virginia.

When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It's home to vineyards, breweries, horse farms, and of course, a massive tech hotspot. Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.

Norway promotes an eco-friendly travel destination with storytelling and audience retargeting

What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination. Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.

Setting yourself up for success as an aspiring marketer

Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self-marketing, taking risks, and becoming a self-learner are vital for all those who are aspiring marketers, artists, or searching for a new job opportunity. On this week’s episode of the Zesty Marketing Podcast, Austin tell us how to brand and sell the best version of yourself to employers, build and strengthen your creative portfolio, and become a jack-of-all-trades marketer.

Technical High School promotes open house with TV commercial.

We had the pleasure of working on another project with one of our clients, Dauphin County Technical School (DCTS) in Harrisburg, PA. In the past, we created an online video campaign for DCTS, (which can be seen here) showcasing all the different programs that the school has to offer. When the time came to promote an upcoming open house for students and families, they reached out to us to help them create a 30 second television commercial.