The PA distillery shares 3 essential tips for marketing in the craft beverage industry.
The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania.
Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!
23 October, 2018
How the Maryland brewery is changing the way we think about beer.
Bottles of "Raging Bitch" line the shelves of most beer and liquor stores throughout the state of Maryland and beyond, and this week’s podcast guests from Flying Dog Brewery open up about their marketing methods, controversial brand image, and fight for their First Amendment rights.
Their goal? To get people to laugh, have a good time, and see craft beer as a true agricultural product. Doesn’t sound too hard, right? You’d be surprised.
31 July, 2018
A startup distillery markets itself through community partnerships and informative classes.
Braeden Bumpers is a proud craftsman of fine spirits and co-owner of McClintock Distilling Company, an 18-month-old startup that has itself on the radar of thousands of liquor enthusiasts. In this week’s episode, Braeden reveals how he fosters audience and community engagement through partnerships and social media (including Instagram contests -- hear how Catoctin Breeze Vineyard also uses these!), and how offering entertaining and informative distilling classes has increased his customer engagement and benefitted his business.
03 July, 2018