Annapolis Tag

How the DMO created targeted websites to attract the right guests

Anne Arundel County, Md, is nestled alongside the Chesapeake Bay, easily accessible to Baltimore and D.C., home to BWI Airport, and boasts a number of historic sites, parks, and walkable downtowns -- not to mention that Annapolis, the capital city of Maryland, is the heart of the county! Quite an exciting challenge for any destination marketer. We know as well as you do that marketing an entire city, region, or county is not a easy job -- and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell us how he and his team manage to successfully market the diverse, expansive, and distinct regions in his county by dividing their audience base and websites to serve each of their distinct niche markets.

Every year, Digital Bard commits almost 15% of our budget to creating marketing and fund-raising videos for deserving non-profits. This money supplements the small budgets non-profit organizations typically have, enhancing the reach of their available funds....