business Tag

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here's why they work and how to plan for your next sales hit. 
Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.

Make your YouTube videos more accessible

After you upload your video to your YouTube channel, you have a lot of additional customization options to provide a better user experience for your audience. Through YouTube's cards, end screens and captions, you can reach a broader audience and provide viewers easy access to additional information without having to draw their attention away from the video content.

Get visual and modern with tricks that bring your next introduction to life with video.

You get asked a lot of silly questions when your extraordinarily colorful business card has a play button on it (when you’re in the business of video marketing, it’s par for the course). But when someone asked me “What, so can I play a video here on the card?” I didn’t find the question that ridiculous. Given the everyday use I’d have for a “video business card,” how do I accomplish the same thing with videos that I already have? Here are three ideas. 

What to do when YouTube's "Suggested Videos" or "Up Next" may not be what you want your viewers to see.

From the mailbag: "I’ve been trying to filter the suggested videos that come up on the bottom right corner of our YouTube page/videos but haven’t had much success. Our competitors videos often show up in this column and we are trying to prevent that from happening. Is there anything you’re aware of that we can do to alter the results that come up in this column?"