camping Tag

The Chesapeake Bay-side campground creates lifelong brand ambassadors.

Imagine owning your own campsite for life. For campers at Buttonwood Beach RV Resort, they don’t have to imagine - they do! A bayside campground unlike any other, Buttonwood is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life. In this podcast, Deb will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up!

The beloved camp-resort sweeps guests off their feet with sweepstakes

With locations across the United States and Canada, Yogi Bear's Jellystone Park takes family camping trips to the next level. So naturally, they take their marketing campaigns to the next level, too. Last summer, they drove an actual log cabin all around the Midwest! And this summer? Well, what else but a wildly successful Camping Hacks Sweepstakes that Jellystone guests were all too eager to take part in. This week’s Zesty Marketing Podcast guest is Jim Westover, Vice President of Product Development and Sales at Leisure Systems, Inc., which is the franchising company of Jellystone Park. Jim tells us what inspired the sweepstakes, how he went about executing it here in the States as well as in Canada, and how it got thousands of Jellystone fans to engage with the brand.