community Tag

Guerrilla marketing attracts guests to a start-up escape room

Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms. So how are you supposed to effectively and creatively market this new interactive form of entertainment while educating the public at the same time? Well, Chris Sparks has it all figured out. Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned business dabbles in what he calls “special unorthodox marketing” -- and it’s working! Surelocked In has been tremendously successful and has earned an impressive return on its start-up investment, all thanks to Chris and his family’s energetic and unique marketing tactics.

A startup distillery markets itself through community partnerships and informative classes.

Braeden Bumpers is a proud craftsman of fine spirits and co-owner of McClintock Distilling Company, an 18-month-old startup that has itself on the radar of thousands of liquor enthusiasts. In this week’s episode, Braeden reveals how he fosters audience and community engagement through partnerships and social media (including Instagram contests -- hear how Catoctin Breeze Vineyard also uses these!), and how offering entertaining and informative distilling classes has increased his customer engagement and benefitted his business.

AAF-GF members team up with Leaders on Loan to produce new marketing materials

American Advertising Federation-Greater Frederick (AAF-GF) members Digital Bard introduces partnership between Leaders on Loan, a Frederick County Chamber of Commerce initiative, to help other nonprofits within the community.

FCC student uses skills and style during summer session.

Accepting an intern for the summer of 2015 was a great success for us with a qualified, dedicated student from FCC.

When dropping the curtain raises the bar for a community bank.

If relationships are really at the core of your business, and you aren't afraid to be human, then a behind-the-scenes campaign may be perfect for you. It's been a very well-received, integrated marketing adventure for Frederick County Bank.