craft beer Tag

Setting yourself up for success as an aspiring marketer

Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self-marketing, taking risks, and becoming a self-learner are vital for all those who are aspiring marketers, artists, or searching for a new job opportunity. On this week’s episode of the Zesty Marketing Podcast, Austin tell us how to brand and sell the best version of yourself to employers, build and strengthen your creative portfolio, and become a jack-of-all-trades marketer.

How the Maryland brewery is changing the way we think about beer.

Bottles of "Raging Bitch" line the shelves of most beer and liquor stores throughout the state of Maryland and beyond, and this week’s podcast guests from Flying Dog Brewery open up about their marketing methods, controversial brand image, and fight for their First Amendment rights. Their goal? To get people to laugh, have a good time, and see craft beer as a true agricultural product. Doesn’t sound too hard, right? You’d be surprised.