craft Tag

People are catching onto the “buzz” about honey wine (mead) at the Middletown, MD meadery

Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects - bees! It’s a quirky, ancient drink produced by businesses like Orchid Cellar Meadery & Winery in Middletown, Md. Dan Kennedy is our podcast guest from Orchid Cellar, and he often describes the meadery and the mead he markets as “delightfully odd.” Orchid Cellar grows grapes and produces wine as well, but mead made from raw Maryland honey is the star of the show. As for marketing, Dan talks to us about how he uses some community partners, events, and appeals to history buffs and pop culture enthusiasts to get guests onboard the mead train. He’ll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs every year to produce their sweet and delicious mead.

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary." They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe. In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!

A startup distillery markets itself through community partnerships and informative classes.

Braeden Bumpers is a proud craftsman of fine spirits and co-owner of McClintock Distilling Company, an 18-month-old startup that has itself on the radar of thousands of liquor enthusiasts. In this week’s episode, Braeden reveals how he fosters audience and community engagement through partnerships and social media (including Instagram contests -- hear how Catoctin Breeze Vineyard also uses these!), and how offering entertaining and informative distilling classes has increased his customer engagement and benefitted his business.