PR is prioritized by mid-Atlantic tourism, thanks to Alliance of DMOs
As the saying goes, teamwork makes the dream work. For the Mid-Atlantic Tourism Public Relations Alliance (MATPRA), the dream is a flourishing tourism industry across the entire mid-Atlantic region. MATPRA is a cohesive unit of destination marketing organizations encompassing Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and Washington, DC!The alliance serves travel journalists from across the country and its regional DMO partners by providing resources for DMOs to network with each other and pitch to the media. One of these resources is their annual Media Marketplace, a conference held at a different host destination each year that brings together destination marketers and qualified journalists.Here to talk about the Marketplace event, how journalists are selected, and what destination marketers can benefit from connecting with the media are Melissa Muntz from Visit Frederick, MD, and Kaitie Burger from Discover Lehigh Valley, PA. Both Melissa and Kaitie are on the Board of Directors for MATPRA and are passionate about empowering the tourism industry in their respective destinations as well as in the mid-Atlantic region as a whole.
The Chesapeake Bay-side campground creates lifelong brand ambassadors.
Imagine owning your own campsite for life. For campers at Buttonwood Beach RV Resort, they don’t have to imagine - they do! A bayside campground unlike any other, Buttonwood is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life.In this podcast, Deb will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up!
Natalie Lauzon, the Business Development Manager for 50 Degrees North, is this week’s guest on the Zesty Marketing Podcast. 50 Degrees North is a tour operator based in Øyer, Norway with an office in Vancouver, Canada. They send travelers on adventures in the Scandinavian and Nordic countries.Natalie discusses how she and her team work with both industry and non-industry partners to create custom tours, and how 50 Degrees North offers unique travel experiences for niche groups of travelers like women-only tours of Scandinavia.
There are images proven to attract more guests to tourist destinations.
No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!
Loudoun Economic Development shares 5 tips for bringing businesses and travelers to Northern Virginia.
When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It's home to vineyards, breweries, horse farms, and of course, a massive tech hotspot.Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.
Norway promotes an eco-friendly travel destination with storytelling and audience retargeting
What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination.Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.