PR is prioritized by mid-Atlantic tourism, thanks to Alliance of DMOs
As the saying goes, teamwork makes the dream work. For the Mid-Atlantic Tourism Public Relations Alliance (MATPRA), the dream is a flourishing tourism industry across the entire mid-Atlantic region. MATPRA is a cohesive unit of destination marketing organizations encompassing Delaware, Maryland, Pennsylvania, Virginia, West Virginia, and Washington, DC!The alliance serves travel journalists from across the country and its regional DMO partners by providing resources for DMOs to network with each other and pitch to the media. One of these resources is their annual Media Marketplace, a conference held at a different host destination each year that brings together destination marketers and qualified journalists.Here to talk about the Marketplace event, how journalists are selected, and what destination marketers can benefit from connecting with the media are Melissa Muntz from Visit Frederick, MD, and Kaitie Burger from Discover Lehigh Valley, PA. Both Melissa and Kaitie are on the Board of Directors for MATPRA and are passionate about empowering the tourism industry in their respective destinations as well as in the mid-Atlantic region as a whole.
There are images proven to attract more guests to tourist destinations.
No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!
How the DMO created targeted websites to attract the right guests
Anne Arundel County, Md, is nestled alongside the Chesapeake Bay, easily accessible to Baltimore and D.C., home to BWI Airport, and boasts a number of historic sites, parks, and walkable downtowns -- not to mention that Annapolis, the capital city of Maryland, is the heart of the county! Quite an exciting challenge for any destination marketer.We know as well as you do that marketing an entire city, region, or county is not a easy job -- and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell us how he and his team manage to successfully market the diverse, expansive, and distinct regions in his county by dividing their audience base and websites to serve each of their distinct niche markets.
Attracting foreign visitors to the DC, Maryland, and Virginia area
Imagine you're responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area.In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.
Power up your marketing by partnering with well-known influencers
We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.
How a regional theme park cooperates with DMOs to attract and wow guests.
David West, Executive Director of Destination Marketing for Herschend Family Entertainment, talks guest research and the importance of developing co-operative relationships with DMOs for attraction marketing. To David, the appeal of the area is just as important as park ticket sales.