explainer Tag

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this. However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

Showcase the main features of an app with an explainer video

Apps are one of the many conveniences that have become almost a daily necessity for most of us.  You can find apps that help you check traffic, recognize that new favorite song, capture seminar notes and meeting brainstorms, and provide some fun for those moments when you have time to kill.  With so many options for users to choose from, how do you get your app to stand out from competitors and in front of your target audience?