Frederick Tag

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary." They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe. In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

Guerrilla marketing attracts guests to a start-up escape room

Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms. So how are you supposed to effectively and creatively market this new interactive form of entertainment while educating the public at the same time? Well, Chris Sparks has it all figured out. Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned business dabbles in what he calls “special unorthodox marketing” -- and it’s working! Surelocked In has been tremendously successful and has earned an impressive return on its start-up investment, all thanks to Chris and his family’s energetic and unique marketing tactics.

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Using music and video effects to quickly set the tone

We recently produced a participant demo video for BANG Workout — a fierce fitness group that features hip hop, funk and dance music. Amanda Strand, co-creator of BANG Workout, has been a frequent guest and trainer on TV shows like Good Morning Washington and needed a way to showcase exactly what BANG is.  

Maryland Public Television (MPT) airs George B. Delaplaine, Jr.: A Peerless Legacy, Sunday, November 13 at 9:30 a.m.

Produced by Delaplaine Foundation in conjunction with Digital Bard, the 30-minute program traces the life and achievements of Frederick, Maryland native, communications industry pioneer, and philanthropist George B. Delaplaine, Jr. as told through interviews with colleagues, community leaders, family members, friends, and Delaplaine himself.