how-to Tag

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

A little code can curb the crazy nonsense suggested on business videos.

From the Inbox: A client recently released a product demo we created with them and shared the demo link with resellers to help boost sales. The good news: Resellers were eager to use the video on their own websites, and did so. The bad news:

"I sent out our YouTube link with the video and some of our vendors are reposting, however, you’ll note at the end that there are a ton of other suggested videos showing up that have nothing to do with us. Is this something we can control?

Even "shy" customers will contribute testimonials if approached with care.

Having a client describe what it’s like to do business with you is a golden addition to your relationship building tools.  What better way to know how they feel about working with you than to ask them? But many people get shy around cameras and will decline your request if it isn't properly presented. Here's how to improve your chances of getting a "yes!"

Arts and Destination Marketing Pro Anneliese DeDiemar shares the secrets of developing awesome guest relationships.

Marketers often struggle with turning the one-time guest or patron into a meaningful long-term relationship. And while it isn't simple to do, you CAN convert a visitor to your theater, attraction or destination into a brand ambassador. Just follow these tips from Anneliese DeDiemar from Imagination Stage. 

Align your videos properly within the sales funnel for impressive ROI. At Digital Bard, we believe in disconnecting. Take a weeklong to the unplug at the beach, reconnect with friends at a weekend destination, or scare yourself silly by jumping out of your comfort zone and...

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you've probably noticed that posts with visuals are at least as common as text-only posts. That's because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?