increase conversions Tag

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this. However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here's why they work and how to plan for your next sales hit. 

How to Reduce Site Bouncing How long do people stay on your site? If they turn on their heels and leave right after arriving, you've got bouncers. And no, we don't mean burly, bald guys in black t-shirts. Check out your site analytics: "As a rule of thumb,...

Research-proven strategies for getting the most out of your fund-raising video

Would you build a house without blueprints? Then don't plan anything til you hear these facts. Use these three research-proven tactics in your next social cause video to reach your campaign's full potential.

DBU: 3 Tips for Social Cause Marketing

Add significant "wow" to your video with high quality animations and motion graphics. Great for product videos, company overviews and DVD menus....