international Tag

Attracting foreign visitors to the DC, Maryland, and Virginia area

Imagine you're responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area. In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.

Digital Bard creates video airing in international soccer tournament.

The 30th edition of the Africa Cup of Nations, underway now in Equatorial Guinea, almost didn't happen. The highly anticipated international soccer tournament was initially scheduled to be hosted by Morocco, but amid fears of the Ebola virus epidemic in West Africa, Morocco refused to host the tournament during the scheduled dates.

Mini-documentary brings big production challenges

Digital Bard team in Equatorial GuineaI had the opportunity to travel to Africa’s west coast in May to create a 10-minute video documenting the rapid transformation taking place in the small sub-Saharan country of Equatorial Guinea. The crew spent two weeks shooting 20 interviews of local business, government, and biodiversity experts, along with capturing a wide variety of video and stills of the country. The final video turned out absolutely great. However, none of it would have been possible without making the necessary preparations prior to traveling to this exotic location.