marketing campaign Tag

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

Small changes in your marketing conversion paths add up quickly.

While we don't create websites or manage email campaigns and social media posts for clients, we do touch those worlds often. We understand clearly how a marketing campaign video is typically shown on a website or social media property, and how the marketing conversion goal usually includes visiting a website. So if there is a disconnect somewhere along the path, even if we are not in control of that part, the conversion success of the video to the website or lead generation opt-in suffers. That makes us look bad, and we're really not down with that.

Here are four parts of your conversion path (or sales funnel, whichever term you prefer) that are worth a double check:

Research-proven strategies for getting the most out of your fund-raising video

Would you build a house without blueprints? Then don't plan anything til you hear these facts. Use these three research-proven tactics in your next social cause video to reach your campaign's full potential.

DBU: 3 Tips for Social Cause Marketing