The PA distillery shares 3 essential tips for marketing in the craft beverage industry.The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!
23 October, 2018