marketing Tag

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!

Norway promotes an eco-friendly travel destination with storytelling and audience retargeting

What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination. Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.
Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.

Guerrilla marketing attracts guests to a start-up escape room

Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms. So how are you supposed to effectively and creatively market this new interactive form of entertainment while educating the public at the same time? Well, Chris Sparks has it all figured out. Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned business dabbles in what he calls “special unorthodox marketing” -- and it’s working! Surelocked In has been tremendously successful and has earned an impressive return on its start-up investment, all thanks to Chris and his family’s energetic and unique marketing tactics.

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

Setting yourself up for success as an aspiring marketer

Austin Widdowson is no stranger to marketing, branding, and designing, as he is the Brand Marketing Director at Evolution Craft Brewing Co. in Salisbury, Maryland. But Austin takes this knowledge beyond his work at the brewery; he believes self-marketing, taking risks, and becoming a self-learner are vital for all those who are aspiring marketers, artists, or searching for a new job opportunity. On this week’s episode of the Zesty Marketing Podcast, Austin tell us how to brand and sell the best version of yourself to employers, build and strengthen your creative portfolio, and become a jack-of-all-trades marketer.