Maryland Tag

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

The Frederick distillery crafts one-of-a-kind spirits and guest experiences

The craft beverage industry has been rising in popularity in recent years, so marketing is becoming more .More essential to stand out from the crowd and grow a loyal fanbase. Monica Pearce, owner and “boss lady” of Tenth Ward Distilling in Frederick, Md, is doing just that. Tenth Ward’s slogan is, fittingly, “Ward off ordinary." They are known for producing limited edition and seasonal liquors as well as Maryland’s first absinthe. In this podcast, Monica will talk about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

How the DMO created targeted websites to attract the right guests

Anne Arundel County, Md, is nestled alongside the Chesapeake Bay, easily accessible to Baltimore and D.C., home to BWI Airport, and boasts a number of historic sites, parks, and walkable downtowns -- not to mention that Annapolis, the capital city of Maryland, is the heart of the county! Quite an exciting challenge for any destination marketer. We know as well as you do that marketing an entire city, region, or county is not a easy job -- and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell us how he and his team manage to successfully market the diverse, expansive, and distinct regions in his county by dividing their audience base and websites to serve each of their distinct niche markets.

Attracting foreign visitors to the DC, Maryland, and Virginia area

Imagine you're responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area. In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Using music and video effects to quickly set the tone

We recently produced a participant demo video for BANG Workout — a fierce fitness group that features hip hop, funk and dance music. Amanda Strand, co-creator of BANG Workout, has been a frequent guest and trainer on TV shows like Good Morning Washington and needed a way to showcase exactly what BANG is.