niche Tag

People are catching onto the “buzz” about honey wine (mead) at the Middletown, MD meadery

Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects - bees! It’s a quirky, ancient drink produced by businesses like Orchid Cellar Meadery & Winery in Middletown, Md. Dan Kennedy is our podcast guest from Orchid Cellar, and he often describes the meadery and the mead he markets as “delightfully odd.” Orchid Cellar grows grapes and produces wine as well, but mead made from raw Maryland honey is the star of the show. As for marketing, Dan talks to us about how he uses some community partners, events, and appeals to history buffs and pop culture enthusiasts to get guests onboard the mead train. He’ll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs every year to produce their sweet and delicious mead.

How the DMO created targeted websites to attract the right guests

Anne Arundel County, Md, is nestled alongside the Chesapeake Bay, easily accessible to Baltimore and D.C., home to BWI Airport, and boasts a number of historic sites, parks, and walkable downtowns -- not to mention that Annapolis, the capital city of Maryland, is the heart of the county! Quite an exciting challenge for any destination marketer. We know as well as you do that marketing an entire city, region, or county is not a easy job -- and Frank DiVenti knows it, too! Frank is the COO of Visit Annapolis & Anne Arundel County, a non-profit DMO for the Maryland county. Frank will tell us how he and his team manage to successfully market the diverse, expansive, and distinct regions in his county by dividing their audience base and websites to serve each of their distinct niche markets.