online video Tag

Incorporating your YouTube videos in your online strategy

YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions. We'll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty.

Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade.

Understanding the pros and cons of using a few of the web's video sharing sites

“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be for a casual user who just wants to share vacation videos with friends. Here are some things to consider.

How to Reduce Site Bouncing How long do people stay on your site? If they turn on their heels and leave right after arriving, you've got bouncers. And no, we don't mean burly, bald guys in black t-shirts. Check out your site analytics: "As a rule of thumb,...

Research-proven strategies for getting the most out of your fund-raising video

Would you build a house without blueprints? Then don't plan anything til you hear these facts. Use these three research-proven tactics in your next social cause video to reach your campaign's full potential.

DBU: 3 Tips for Social Cause Marketing

YouTube is the second most popular search engine today, so you might as well make the most of it. Increase your chances for more success and less “cheese” by following these basic tips for planning, creating and publishing your videos....