Guerrilla marketing attracts guests to a start-up escape room
Escape rooms have only become popular in the last ten years or so, and advertising this kind of experience involves a lot of explanation. Many people still aren’t familiar with the concept of escape rooms. So how are you supposed to effectively and creatively market this new interactive form of entertainment while educating the public at the same time? Well, Chris Sparks has it all figured out.
Chris is the owner of Surelocked In Escape Games in Frederick, Maryland. His family-owned business dabbles in what he calls “special unorthodox marketing” -- and it’s working! Surelocked In has been tremendously successful and has earned an impressive return on its start-up investment, all thanks to Chris and his family’s energetic and unique marketing tactics.
25 September, 2018
How the Maryland brewery is changing the way we think about beer.
Bottles of "Raging Bitch" line the shelves of most beer and liquor stores throughout the state of Maryland and beyond, and this week’s podcast guests from Flying Dog Brewery open up about their marketing methods, controversial brand image, and fight for their First Amendment rights.
Their goal? To get people to laugh, have a good time, and see craft beer as a true agricultural product. Doesn’t sound too hard, right? You’d be surprised.
31 July, 2018
Power up your marketing by partnering with well-known influencers
We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.
23 July, 2018