recruitment Tag

Engaging guests year-round creates opportunities for authentic marketing and brand loyalty.

Winterplace Executive VP Tom Wagner talks about updating guests with video, how they engage new skiers and hooking fans (and future employees) in the 5th grade.

Let go of the myths, get social with recruits and market "values first" to bring in qualified employees every year.

Austin Meyermann of TalentCMO is a serial entrepreneur, problem solver and all-around smart guy graduate of Cornell University. His latest baby is Talent CMO, a recruitment marketing partner that works with companies to deliver a continuous pipeline of top talent through the application of marketing strategies. In our Zesty Marketing Podcast (episode 3), managing partner Whitney Hahn talks with Austin about ways that recruiters in leisure and recreation can improve results for the seemingly endless task of recruiting for seasonal jobs. We find that when you think about more like other marketing initiatives you are probably working on, you'll have more success.

Music and visual clips help to bring little glimpses of Frederick alive.

As part of their new Hip & Historic campaign, the Frederick Tourism Office wanted to showcase bicycling in Frederick County, Maryland. In order to capture the vastness of experiences available, we created a music video featuring places you could go, things your could do and things you could see when you are on a bike ride. 

Recruiting IT talent through video gains fans and awards

The "Work Where There's Room to Play" video received a Silver Award at International Economic Development Council's "Excellence in Economic Development Awards Ceremony."  This adds to the recognition the video already received in two previous competitions:

Authentic "cast" and stellar planning make this government video a social media success!

When you design your video campaign, are you taking a moment to anticipate the steps you might need to take when your posted video gets 15,000 views in the first 10 hours? (Step 1: pick your jaw up off the floor, fist bump your marketing team, call your best friend, and pull the string on the party poppers!)

Not so fast, D.C.! The City of Frederick shows exactly what we have to offer at Friday's Movie Night on the Creek.

There is a lot of pride roaming the streets of Frederick. And when you ask individuals employed in the City of Frederick, there is almost an unspoken secret they all share. Yes, Frederick is a great community to work in. And the City of Frederick just can't hold back this secret any longer. So Digital Bard created a powerful recruitment video for businesses in the technical fields, made possible by deep and long standing relationships with others in the community. Here's how...