social media Tag

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

A startup distillery markets itself through community partnerships and informative classes.

Braeden Bumpers is a proud craftsman of fine spirits and co-owner of McClintock Distilling Company, an 18-month-old startup that has itself on the radar of thousands of liquor enthusiasts. In this week’s episode, Braeden reveals how he fosters audience and community engagement through partnerships and social media (including Instagram contests -- hear how Catoctin Breeze Vineyard also uses these!), and how offering entertaining and informative distilling classes has increased his customer engagement and benefitted his business.

Winning over wine lovers with contests and Instagram

Adam Fizyta of Catoctin Breeze Vineyard, just north of Thurmont, Maryland, opens up about effective, low-cost ways to engage guests and consumers. Learn about his favorite approaches to using social media, plus how a video combined with a contest went a long way in promoting brand-awareness for the vineyard. And we’ll also talk about the power of polls. 

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you've probably noticed that posts with visuals are at least as common as text-only posts. That's because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?

What does it mean when your YouTube video gets flagged for matched content?

Even when you have proper licenses and permissions for footage and music, YouTube can still flag videos for a suspected copyright violation. Here's how to file a dispute and prove you are one of the good guys. 

Sandy Sponaugle of Platinum PR shares her experience with a video app that encourages you to "Explore the World Through Someone Else's Eyes."

In September, I did a 30-Day Periscope Challenge. In case you aren’t familiar, Periscope is a live streaming video app -- the latest “big thing” in social media. I spent the past month trying out this new medium by doing a live video stream daily, where I shared what goes on behind the scenes of running a PR company. (#PRBehindTheScenes)