tips Tag

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

Incorporating your YouTube videos in your online strategy

YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions. We'll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.

A little code can curb the crazy nonsense suggested on business videos.

From the Inbox: A client recently released a product demo we created with them and shared the demo link with resellers to help boost sales. The good news: Resellers were eager to use the video on their own websites, and did so. The bad news:

"I sent out our YouTube link with the video and some of our vendors are reposting, however, you’ll note at the end that there are a ton of other suggested videos showing up that have nothing to do with us. Is this something we can control?

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!
Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.

Make your YouTube videos more accessible

After you upload your video to your YouTube channel, you have a lot of additional customization options to provide a better user experience for your audience. Through YouTube's cards, end screens and captions, you can reach a broader audience and provide viewers easy access to additional information without having to draw their attention away from the video content.