Targeting niche travelers with custom itineraries
Natalie Lauzon, the Business Development Manager for 50 Degrees North, is this week’s guest on the Zesty Marketing Podcast. 50 Degrees North is a tour operator based in Øyer, Norway with an office in Vancouver, Canada. They send travelers on adventures in the Scandinavian and Nordic countries.
Natalie discusses how she and her team work with both industry and non-industry partners to create custom tours, and how 50 Degrees North offers unique travel experiences for niche groups of travelers like women-only tours of Scandinavia.
02 January, 2019
There are images proven to attract more guests to tourist destinations.
No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.
Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!
20 November, 2018
Attracting foreign visitors to the DC, Maryland, and Virginia area
Imagine you're responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area.
In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.
14 August, 2018
How vacations can improve your work performance and boost your marketing efforts
Vacation days are all that Katie Denis thinks about. Jealous, right? Well, she’s just as concerned with your vacation days as she is with her own. Katie is the Lead Researcher for Project: Time Off, a non-profit initiative of the U.S. Travel Association that strives to get us workaholic Americans to use more of our allotted vacation time. P:TO’s campaign is especially advantageous when marketing for travel, leisure, and destinations!
This week’s episode delves into the importance of taking time off from work as both a benefit to yourself and your company. We'll also go into how planning your vacation days ahead of time will ensure you’re using them efficiently. And of course, we’ll talk about some of the ways you can use Project: Time Off’s campaign to market your destination or attraction.
10 July, 2018