video marketing Tag

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

Incorporating your YouTube videos in your online strategy

YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions. We'll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.

Norway promotes an eco-friendly travel destination with storytelling and audience retargeting

What do you think of when you imagine a trip to Scandinavia? The northern lights? Quaint villages nestled in the mountains and fjords? Well, Visit Norway tells all of these stories so much as it’s promoted as a unique travel destination. Beate Gran is the Digital Marketing Manager for Visit Norway and self-proclaimed “data geek” who dives into all things analytics, metrics, and promotional campaigns to market the powerful stories of Norway. Using retargeting and lookalike audiences, Beate stresses the importance of getting the right stories in front of the right people, every time.
Businesses using YouTube playlists provide a lean-back experience for their visitors. Whereas most of your videos will naturally lead visitors out of your YouTube channel to other (related) videos, a playlist will expose them to just the videos you want them to see until they decide to take an actionable step to the contrary. Which, if your videos are curated well, could be a while.

Make your YouTube videos more accessible

After you upload your video to your YouTube channel, you have a lot of additional customization options to provide a better user experience for your audience. Through YouTube's cards, end screens and captions, you can reach a broader audience and provide viewers easy access to additional information without having to draw their attention away from the video content.

How an outdoor adventure company makes a splash with visual marketing.

With a new website launch this summer, Natasha Baihly of River & Trail Outfitters has her hands full. In this podcast episode, Natasha shares how she is using videos and photos on their website to show off the thrilling, visual experiences like whitewater rafting and tubing that River & Trail offers. We talk about why visual elements are so important in marketing attractions these days, and how to use videos across a variety of digital marketing platforms, including programmatic ad buys.