There are images proven to attract more guests to tourist destinations.
No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others -- but have you ever wondered why? Well, Andrew Woods has, and he and his team have figured out the secret to which images work, and which don’t in attracting visitors to destinations.Andrew is involved with the interactive media design, film and video production, and blog writing for Digital Edge Marketing. Digital Edge is an agency in Jacksonville, FL, and they specialize in digital marketing for DMOs (destination marketing organizations). On this week’s Zesty Marketing Podcast, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to, and why!
Align your videos properly within the sales funnel for impressive ROI.
At Digital Bard, we believe in disconnecting. Take a weeklong to the unplug at the beach, reconnect with friends at a weekend destination, or scare yourself silly by jumping out of your comfort zone and...
Suggested questions for finding your next great video production partner.
Last week, I was on the phone with a potential client who shared that they've never created a video before. Quite openly, she asked, "What should I be asking?" I think it is a really self-aware thing to ask, and here are five critical questions to get you pointed in the right direction.
Extending the life and relevance of old or outdated videos
YouTube has just celebrated their 10 year anniversary and Vimeo has been around for over 11 years. Video has become a standard if you want to take your marketing to the next level. So if you caught the wave, you may find that you have videos from a few years ago or more.