Video Tag

"Lift Your Spirits" video series part of rebranding this Pennsylvania Valley region

In her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization's’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation. The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series "Lift Your Spirits."

Engaging content plus correct targeting gives animal preserve some WILD results!

We thought you'd enjoy seeing the snapshot of the recent video ad we produced and then promoted on Facebook for a client. It got outstanding results, about 6X the national average! Want to know how we did it?

Park City, UT attracts visitors year-round with inviting video campaign on YouTube.

Sarah Myers talks about Park City’s award-winning “First Timers" online video series, including how they planned it, promoted it and results seen. We also discuss disruptive marketing and how she wants their website to be used by their audience.

Museums are captivating guests with videos, before, during and after a visit.

In this digital age of constantly connected cell phones and media streams, it can be hard for museums to capture the attention of potential visitors, especially young children. That is why video and interactivity are becoming essentials for many museums. Here are several ideas you can use to market your museum better and increase guest engagement.

What does it mean when your YouTube video gets flagged for matched content?

Even when you have proper licenses and permissions for footage and music, YouTube can still flag videos for a suspected copyright violation. Here's how to file a dispute and prove you are one of the good guys.