washington dc Tag

Attracting foreign visitors to the DC, Maryland, and Virginia area

Imagine you're responsible for marketing an international tourism hotspot of America: Washington, DC, Maryland, AND Virginia all in one. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the tri-state area. In this episode of the Zesty Marketing Podcast.Stacey discusses the challenges of international marketing, such as language barriers, social media differences, and cultural sensitivities. She also reveals how she leverages partnerships with travel organizations both overseas. Here at home to offer the most diverse and incredible itineraries to foreign visitors.