Content Creation – Video Production

Triumph Over Adversity in Africa: The Story of Equatorial Guinea

On Friday, October 19th, 2018 at 7:00 AM, a new documentary called Triumph Over Adversity in Africa: The Story of Equatorial Guinea airs on the History Channel. Its release commemorates the 50th anniversary of Equatorial Guinea’s independence from Spain. The documentary shares the little-known story of the rollercoaster journey Equatorial Guinea took to become the stable African nation it is today. Digital Bard recently completed production on the documentary in partnership with East West Communications.

Thirty Zesty Podcast Episodes Reveal The Best (and Worst) of Tourism and Attraction Marketing

For a tightly niched audience, “The Zesty Marketing Podcast” delivers an edu-tational way to eavesdrop on conversations with marketing professionals from destinations and attractions. In its first year, episodes featuring guests from Madison Square Garden, Flying Dog Brewery, Dollywood, Jellystone Campgrounds, the Newseum, The Public Theater and more have gathered over 1500 listens.

Even "shy" customers will contribute testimonials if approached with care.

Having a client describe what it’s like to do business with you is a golden addition to your relationship building tools.  What better way to know how they feel about working with you than to ask them? But many people get shy around cameras and will decline your request if it isn't properly presented. Here's how to improve your chances of getting a "yes!"

How an outdoor adventure company makes a splash with visual marketing.

With a new website launch this summer, Natasha Baihly of River & Trail Outfitters has her hands full. In this podcast episode, Natasha shares how she is using videos and photos on their website to show off the thrilling, visual experiences like whitewater rafting and tubing that River & Trail offers. We talk about why visual elements are so important in marketing attractions these days, and how to use videos across a variety of digital marketing platforms, including programmatic ad buys.

"Lift Your Spirits" video series part of rebranding this Pennsylvania Valley region

In her first two years with Discover Lehigh Valley, Alicia Quinn rolled out a new brand for the destination as well as an overhaul of the organization's’ marketing strategy and digital footprint, including the use of high impact photography, a new website, key and targeted messaging and segmentation. The region is home to brands like Crayola, Dorney Park, Martin Guitars and everything related to Bethlehem, Pa. Find out how she built the footprint and connected the guest experiences. And learn how they created the award-winning video series "Lift Your Spirits."
To get a sense of how videos are incorporated into tourism websites (and in particular the homepage of said websites) I've visited 100 Official DMO websites and discovered 6 reasons why incorporating a homepage background video just makes sense.